Thoughts on intent, discovery, and the future of how people find what they're looking for.
You have AI everywhere except where it matters most. We've spent years building sophisticated ways to get people to click—then they land on dropdown menus and price sliders from 2015.
The billion-dollar difference between what customers type and what they mean. Why closing this gap might be the biggest unsolved problem in online retail.
More essays on the way. We're exploring what happens when discovery finally understands intent.